Education. Specialize in Analytics (STEM) or Consumer Behavior. 94 0 obj
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Media, Mass Communication and Journalism. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . endstream
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Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. This version: August 22, 2021. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. - Passion for marketing and desire to exceed and excel. ` pPh=\kv)YL Vf`Ar \4
About this course. Open to Marshall Ph.D. students only. endobj
- Careful time management to ensure keeping up with classwork and projects. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Graded CR/NC. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Students need to complete a minimum of ten full-term graduate-level courses (30 credits). The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Graded CR/NC. d_"Y"WjJg
VxI^Vi $'=5. Open only to juniors and seniors. Review and discuss current research in Marketing. ^J~ywpR
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Seminar. learning, and the use of big data in marketing analytics. <>
** If not completed as a required course. 77 0 obj
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The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. *gBAt@eYq@'"%9*D$ Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. pZ^IM$[I*v %
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\@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. GMAT or GRE scores are required. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Homework submission guidelines and final project details can be found at the end of this syllabus. Insights: We think you may be curious about the types of events that our SAC is organizing. Contact: We would love to tell you more about all things that SAC does. Mar 2016 - Apr 20171 year 2 months. The Master of Science in Marketing Program begins in late May each year. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. f0H:L`x ! hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. <>
Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo dNdn. The course employs a combination of lectures, articles, and "hands-on" exercises. cJdk
VHe0V;WVi your goals in mind. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Finance & Accounts. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. - Strong desire to learn and think critically and innovatively. The Columbia Advantage 01 Academics For previous semesters, check the Schedule of Classes archive. 1 0 obj
Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. endobj
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Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). 169 0 obj
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View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Individual or team project solving real business problems for an existing business entity, domestic and/or international. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Presentations by faculty, visiting researchers, and advanced students. For additional information, visit marshall.usc.edu/MSMkt. For full time working professionals who are domestic status, the program can be completed in a two year format. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC 664 0 obj
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BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Independent research beyond normal course offerings. Requires market research, creative design, implementation planning, and client presentation. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. A series of Masters of Marketing Seminars are scheduled each fall. Computer Application and IT Prerequisite: BUAD-307 or MKT-385x. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq
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1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) 0+H
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10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. %PDF-1.6
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USC Schedule of Classes Summer 2023. classes begin 5/17. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Examines happiness and wellbeing in consumer culture. Looks like that page is missing. <>
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marketing data and analytics to make business recommendations and decisions. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. stream
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