In this way the functioning of this part of our brain resembles the forebrain of reptiles and other animals. And at times, downright like animals. Together these three brains are called the triune brain model, a term coined by Paul MacLean, MD. If you use images, make sure that your audience can relate to them. This was a period on planet earth where there were very little human beings. Okay, just kidding because the better way is to recognize the triggers of your lizard brain and take control of. Now, heres the problem. Put your stakeholder in the center of the topic and speak about its most favorite subject: himself. The old brain - decides (takes input from both and pulls the trigger) Until fairly recently, many fields of study (notably economics) believed that our decisions were largely rational. What is Design Thinking and Why Is It So Popular? For example, if you are in the office attached to a specific spot where you work every day, and you are on the verge of losing that spot, then this will also trigger the primal emotions of greed and aggression within your reptilian brain. Another great way to make the benefits of a project or other value proposition tangible, are customer testimonials with the picture of the customer. However, advertisers are just as likely to use members of the opposite sex to attract consumers. Although we have evolved into brilliant conscious, creative beings there are parts of our brain that are very primitive and animalistic in nature. Copyright terms and licence: Fair Use. Well use the reptilian brain as a metaphor for the parts of our mind that are more primal and instinctive. In a way, it still does. How do you trigger a man's reptilian brain? This might be the most difficult part of the practice. Drugs, Cigarettes, Alcohol, Porn, Netflix, Social Media all trigger the same neural circuitry that releases dopamine. If you can present your value proposal as a way to alleviate the pain and contrast this with other solutions, where the pain remains or increases, then you will immediately grab the attention of the lizard brain of your audience. It could be someone invading your personal space. Make a list with all the possible threats. Quit porn. The 6 triggers are: self-centered, contrast, tangible input, the beginning and . Our aim should be to train our minds to think from this place as much as possible. Take a deep breath is not just a cliche. When the focus is on survival, the thinking brain shuts down. It gives us the power of abstract thoughts, language, imagination, and higher-order thinking like thinking about thinking. And fears new experiences, because they could potentially be dangerous. The youngest part of the brain is the outer layer. Sex sells as all sales people in the world know. Therefore, when you plant messages or suggestions in a man's reptilian brain, he becomes utterly immune to everything else and follows through with your commands as if it is something really urgent. Knowing that the three species' brain cells were molecularly similar, with the same broad . Research shows that hunger has a negative impact on both, decision-making and impulse control. Write. Breathing exercises, physical exercise, and a good night's sleep can help keep your nervous system healthy. Layer two, the limbic system could make layer one, the reptilian brain activate. Playing status games. This is a broadly simplifying way to think about aspects of brain function when it comes to behavior. Well, if there are important points which need to be mentioned, then you need to wake up the reptilian brain. This is a very challenging step because when we . As a consequence, our instinctive social behaviors are not fully adapted to the modern way of life. People always want to know Whats in it for me?, so make it a habit to make that very clear from the start of your conversation or presentation. The Neurobiological Benefits of Exercise. As soon as their lizard brain is convinced, you get the attention you need to also convince the logical thinking brains of your stakeholders. (Fun fact: Brain scans of social media addicts are similar to those of drug-dependent brains. Possibly the best method for controlling the reptilian brain is by breathing. The "Reptilian Brain" and Profits: 7 Critical Insights You Must Know About How and Why Your Customer Buys. In fact, much of what we know of them is documented through Sumerian writings. Ooh, you've been cut, something painful, but an emotional state. The world has changed and there are very few things out there that actually threaten our survival. Creating scenarios that trigger our reptilian brain is not difficult, but they must be realistic, natural, and almost dreamlike so as to capture the viewer's attention and engender the emotional responses you intend. Pheromones are odorless and consciously undetectable natural substances that trigger a deep sexual response in the brain of those who come in contact with them, and that is related to sexual attraction. ), and probably you have too. By looking at genes in human and mouse neurons the brain cells that store information and the glia, the cells that support the neurons, the scientists found that reptiles' brain cells weren't actually all that different from our own. The Neurobiological Benefits of Exercise, Neurobiological effects of physical exercise Wikipedia, Why Meditate? So when youre hungry, your brain perceives it as a threat to survival. The medial cortex is the part of the brain that controls our emotions. When the VW "stole" Jack's spot, his reptilian brain kicked into action, overrode all rational thought, and road rage took over. We need to completely let go of the thinking and judging mind. The mammalian cortex is the part of the brain that controls movement. Theres something magical about nature that melts away stress. This is extremely important. The purpose of this is to re-establish the dominance over the other road user. They use race, religion, caste to create an us vs them narrative and make you feel threatened. Well forget our dreams. The so called reptilian brain is the oldest, most primative region of our gray matter. And just be another cog in the system controlled by the society,filled with regrets and constantly in search of true happiness. This means moving away from pain and moving towards pleasure. When it comes to human behaviour, changing your habits for the better, inspiring yourself or others to change or to take action Maclean's model is still very relevant. Men want to please us and it will make him feel like a hero if he knows he has succeeded in making you happy and it will benefit you because he'll keep trying to make you as happy as you are now. The cave man decides to either fight the lion, run away or do nothing and pretend he is dead! The Reptilian Brain is developmentally the oldest since it is fully functional while we are still in the womb. The reptilian brain is the part of your brain that deals with essential bodily functions. Whatever you like and enjoy. Amid all that complexity, functionally, it's very easy to think of the brain as coming in three functional layers. The odds are stacked against you. The idea of nationalism appeals to the reptilian brains territorial nature. Again, this is why visualization techniques work so well because they help you channel your mental energy and attention towards your goals. This brain basically follows 2 rules Rule 1- Researcher Bruno Dubuc of McGill University describes the reptilian brain as reliable but compulsive. Your heart beats faster, not because of a regulatory reptilian thing. Although this model is a highly simplified explanation of brain activity and organisation, it provides an easy-to-understand approximation of . In the last example, the image is more abstract. Fear of losing your job. It controls your breathing, your heart rate, body temperature, how the organs in your body function and so on. And the same holds true for explaining things like free will, self-awareness, intuition and rationality. In general, the brain is shaped like a sphere. Therefore, images and motion are essential tools in the designer's kit for tapping into the primal brain. Each brain represents a separate evolutionary step in man's development. Fear paralyses. And thats because your lizard brain is already influenced by the sex trigger and your critical thinking brain can nothing do about it.This does not mean that you are always helpless when influenced by sex trigger of course. You can leverage this by appealing to this function of the lizard brain, next time you speak to one of your stakeholders. Just as readily though, one talks to two talks to three. They know how to set off your reptilian brain and prevent you from thinking rationally. You're a wildebeest and there are some scary, menacing wildebeest threatening you and that emotional state causes your limbic system to activate the reptilian brain and your heart beats faster. Or have you said something to somebody which you regretted, already a minute later? In most cases the answer will be, that it will be of no danger for you at all. They contrast the painful situation of having an unhealthy body with too much fat with the after situation where you will have a healthy and slim body. Then we have the center part that comprises the limbic system", which consists of the septum, amygdala, hypothalamus, hippocampal complex, and cingulate cortex. The cerebral cortex is the outer layer of the brain. The reptilian brain controls the body's vital functions. The reptilian cortex consists of the medial cortex, a lateral cortex, and a dorsal cortex. Below is a list of the methods you can use to stimulate the 'reptilian' brain, a concept proposed by neuroscientist Paul MacLean in his 'Triune Brain' model, either to attract users or to improve their experience: What motivates us more than food, drink, and love? Sleep deprivation disrupts the functioning of your prefrontal cortex, causes more stress, and weakens your immune system. But in some cases, you are not able to use visuals. Likewise, your cortex, layer three could influence events down in layer one. So, as you are a designer, advertiser and/or user experience specialist, the reptilian brain represents your best target; if you want consumers to buy your products, you must grab their attention and make them feel as though they need, rather than want, these items. How do you trigger a man's reptilian brain? Almost as if we lose control of our own minds. Start by saying: Picture this and then picture the visual you have in mind. Let alone the fact that they are aware that Time for you to become aware of the enormous power of this lizard brain and how to use it for your own benefits. Or when you have suddenly a meeting for which you could not prepare. Don't let your reptile brain tell you what to do. The idea of the "reptile mind" was first created by neuroscientist Paul MacLean's " Triune Brain " theory. It is in charge of feeding, fighting, fleeing and reproduction. From an evolutionary point of view, human beings have a reptilian brain because we as a human race have been evolved from apes, primates and so on. So that you can have more control over your thoughts, behavior, and life. I remember my father when he was researching his next car he wanted to buy. How do we stop being slaves to our primal instincts? Maybe youll realize their importance with the right context. All the regulatory stuff. The power which triggers greed and aggression within your lizard brain can be anything which improves your life or makes it worse. The three regions are as follows: Reptilian or Primal Brain (Basal Ganglia) Paleomammalian or Emotional Brain (Limbic System) Neomammalian or Rational Brain (Neocortex) The Reptilian Brain determines our subconscious decisions. don't really understand yet. Reptile theory was first articulated by David Ball and Don C. Keenan in Reptile: The 2009 Manual of the Plaintiff's Revolution. Consisting of three separate parts of the brain, this theory identifies the R-complex ("R" stands for reptilian) as the part of the brain that is identical in function to the brain of a reptile. The amygdala is known as the reptilian brain, because it controls our primal emotions and functions, including lust, fear, hate, as well as heart rate and breathing. . The reptilian brain lacks language and controls feeding, fighting, fleeing and reproduction. The limbic brain wraps around the reptilian brain. It is also responsible for our memories and keeps track of pleasant and unpleasant experiences. MacLean's model suggests the human brain is organized into a hierarchy, which itself is based on an evolutionary view of brain development. The Neo-Cortex consists of 4 parts called lobe: frontal lobe, parietal lobe, temporal lobe, and occipital lobe. The middle section of the brain processes emotional responses. One example I used, to make things more visible, is the following. The reptilian brain is based in survival mode which elicits impulsive programmed responses (constant reaction to present triggers). This will make it easier for you next time when something similar happens on the highway, to immediately say to yourself: "No Danger! The reptilian brain thinks from a place of fear and acts on impulse. Instead of worrying about the past or the future or what others are thinking of you. Key lesson: The more senses you trigger and associate with your products/services, the more you will appeal to your customers' emotions and influence their buying behavior. The second brain region, is the limbic brain. Thats what this article is about. Start with 2 minutes if you have to. This means that you will get more control over your lizard brain, and thus more control over your life. But you have to make a decision. Otherwise, the reptilian brain will tune out the middle copy. It controls the immune system and determines what enzymes need to be sent. The reptilian brain is in charge of our more basic and impulsive attitudes and behaviors. It cannot resist temptations. This trigger generates a strong response from your lizard brain. or through our Make music. to learn about core concepts of UX design. So it's very easy given that, to think of a three talks to two talks to one sort of scenario. Well, thats because when one of their fellow car drivers are maneuvering very suddenly, they suddenly feel threatened. Calls to nationalistic veneration appeal to the reptilian brain's territorial nature. As a consequence, addicts lose the power of self-control and rational decision-making. Or are there hundreds of logical explanations why another driver is taking a certain maneuver while none of them has something to do with a threat towards you? The reptilian brain is reliable but tends to be somewhat rigid and compulsive. So, if you want to activate the lizard brain, appealing to pain is more effective than appealing to pleasure. Your brain consists of three different parts. Most of the projects I have worked on as and IT Project manager in the past 25 years, were nothing more than a three or four letter abbreviation. Even in these cases, it is possible to involve the visual brain. If you'd like to know about the Smart Leadership Hut, please check this: Smart Leadership Hut. There are not only differences between men and women in this respect; differences exist between cultures and age groups, too. If you can harness the power of it, it's the key to a bright future. But most importantly, be cognizant of the people in your environment. Of brain activity and organisation, it 's very easy given that, to things! A meeting for which you regretted, already a minute later your,... Of brain activity and organisation, it provides an easy-to-understand approximation of at all he was researching his car. Self-Control and rational decision-making society, filled with regrets and constantly in search true... 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