Yeah. An e-commerce shop, the whole mm-hmm. But yeah, I mean, you're, you're totally right. Yeah. So what are the pages that are driving that revenue? That, that affects both affiliate and ad ad revenue. Certainly can, can have some problems, but for me it's worked out pretty well. We are excited to have him return, this time to give us updates about So, so I think about like, what can't be faked. WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. . Studying at Facebook. It's now called Scribe Media. Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. Um, man, it's hard to know where to go, but I, I do want to try to understand from a mindset standpoint how you. And so that's our first sort of owned line. I mean, I mean, these days, I think with the exception of Facebook, epic Gardening's account is the largest on every platform that only talks about gardening. Yeah. And so if I'm gonna make, I mean it's got like millions and millions of views, right? And then what I, what I find or found at least is that stops working past a certain point. Well, uh, it's, we'll stay tuned for that one. It got to the point where we were selling 90 something percent of all the total revenue of that line. Uh, and then that sort of worked. I can't just ride or die on, on if I drop rankings. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. . If you want similar link building PR campaigns for your website, head to search dash intelligence. . And so I'm like, okay, well why don't we be the ones to make better products for the home gardener? If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. Right? Um, yeah. Welcome to the Niche Pursuits podcast. And then I had very large platforms and a core product in the, in the market. Uh, again, thanks for for joining us. Mm-hmm. He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. Um, and we brought him onto the team. Arizona Republic. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . Log In or Sign Up Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Gardenings about finding what works for what youre given. brookstone therapeutic percussion massager with lcd screen; do nigel and jennifer whalley still own albury park Uh, he doesn't wanna hire anyone. And so it's like, okay, well what's every format you could do that in? Jared: jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. Right. Yeah, exactly. I mean, it's tough to me, it feels inevitable that the whole niche site thing at some point def it. But, um, but speaking to that person and some of the things that they should at least consider, uh, before making that decision, what would you, what would, what would you. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. What did the next couple years look like as we kind of got into the twenties. Uh, you just, you my next question, you just, you literally just teased it. Today we're joined by Kevin Espiritu from epic gardening.com. And I was like, looking back now, I'm like, that's like the dumbest thing I've ever thought of. We, we sell all of your product already, so why don't you just join the team? For me, space requirements are the biggest gauge to which method you should use. But you could do the same thing in a 15 minute or 15 second TikTok video too. Any commerce company's ideal would be to own the entire stack, right? This field is for validation purposes and should be left unchanged. Right. As a true leader in gardening education and entertainment, we've built a powerful community with tens of millions of aspiring gardeners across 100 countries. You wont have to approach gardening as formulaically with raised beds versus with hydroponic. Versus what you think you have If you're building a site, and there's obviously sites like, you know, there's sites that are pure niche plays and kind of really can't get into that just because of the nature of the category or whatever. Yeah. In 2016, he went from $400 to $4-5k a month from ads and affiliate earnings on his blog. Kevin: say to that person? Facebook gives people the power Facebook Email or phone Password Forgot account? For, for commerce stuff, and, you know, I have a few, few people that I sort of mentor in the niche site space that I, I guess I try to encourage to offer product. This Episode is Sponsored by Search Intelligence & Nichesites.com. Uh, so that's my hot take and I know some people don't agree with that. I mean, I know people who are listening can't see it, but if you're watching a YouTube channel Oh yeah. Mm-hmm. Um, and, and there you go. Jared: um, man, Kevin, that hour flew by, uh, . Hey, so this is gonna be a fun interview. His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. Right? How valuable is that thing? And I hired him like full-time. And there might be some really easy ways to change that. . Introducing niche sites.com. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. Kevin Espiritu is Epic Gardening's founder, and he is a serious green thumb. Thanks for having me, Jared. . Most people on YouTube would be happy to have 200 subscribers, Kevin Espiritu is closing in on two million. That's not where he stopped. You know, at 5K you're looking at 60 k in revenue. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. For sure. Yeah. At that point I was like, you know what the bottleneck is now me in writing. Um, so I would say like, okay, well what, what are the levers that can destroy me if my rankings go. , what, what did you do to get the site going? Kevin got into gardening in early 2011 with his first hydroponics setup. For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. Then? It just, it just doesn't work. . Kevin: question. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. And I, that's sort of the thing I already had going, I guess my perspective has always been, generally speaking, information wants to be free. Every Raised Bed Gardening Question You Didn't Even Know You Should Ask, Sunset 101: The Ultimate Guide to Raised Beds., half-million people follow the Epic Gardening Instagram, How Seth Rogen Turned Meditative Practices into Houseplants Homewares, Booze-Free Bars and Shops Are Finally Gaining Momentum in the West, Warmer Weather Is Around the Corner: Your February and March Garden Checklist, These Wellness Getaways Offer Next-Level Spots to Soak, New Nostalgia Is on the Menu at Seattles Hottest Filipino Restaurant, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. , uh, then joined a, a publishing startup at a company called, it was called Book in a Box at the time. Go claim your free content today. Welcome back to the Niche Pursuits podcast. Uh, and then since then, scribe's gone on to do all of David Goggin's books. But, um, think of, think of a topic, let's say how to prune tomatoes, right? , a lot of people listening might have traffic and you might adjust, totally sparked their interest, right? Yeah. What are all the steps involved? Mm-hmm. You, you certainly don't have to, like, life's pretty good at that point. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. I thought I was going to, to farm in people's front yards, aggregate that land, and then sell the produce to like a local market or a restaurant or something. Derek will cover the history of his family farm as well as what they grow including wheat, And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. I mean, I would say this, like I know very few businesses that are in the media world and niche site blogging is media. Again, it's niche sites, plural Niche sites.com/trial. So I was like, okay, I'm gonna make a run at this thing. Yeah. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. I bought the domain back in 2013 and threw up like a very simple WordPress blog. Mm-hmm. Right. Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school. Or, um, there's just some products that are too complicated and you don't, you don't want to, you know, own and operate the whole thing. Jared: I think even looking back into 20 16, 20 17, those time periods, like that's a probably everyone would consider a pretty fast rise to growth, right? And so I was like, okay, well I need to expand and solidify the strength of the business. Like, if I didn't offer, I could have tried offering, for example, Jared, like, A little hand tool made in China that everyone else has. Name Of Flowering And Non Flowering Plants, Your email address will not be published. They're from Australia. I mean, just, just think about it that way. Right, right. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. WebKevin Espiritu Profiles | Facebook People named Kevin Espiritu Find your friends on Facebook Log in or sign up for Facebook to connect with friends, family and people you know. Um, and yeah, I think you're right. You don't need a lot of money. You don't work 80 hours a week and sleep under your desk. How much fun can I have? You, Kevin: you, you know, like it was avatars and stuff. And you're kind of hinted at, like, you've always put, you seem like always from the be beginning or very close to the beginning, you put your face at the forefront. Like it's the best thing I've ever seen. So I was the second employee there, um, doing a lot of the marketing and book launch stuff. How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. Um, mostly because we couldn't, I, I literally could not get enough of the product I was ordering as much as humanly possible. Kevin: decisions. The physical products in the garden space specifically, the world is vast, right? It's less, um, it's less dense. So at least I had two versions of the same thing going that aren't dependent on one another. You know? Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world. Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? I think it's super cool. So like, in the early days of Epic, let's say, let's say I just never wanted to offer product, right? So to me, my philosophy is like, you always have to be the thing that's gonna kill the business. . Um, and so spun up a simple Shopify store on a sub-domain and, uh, sold 'em out on the water, which means like in Transit to America, and then used that money to buy another container, sold that out on the water, and then used that money to be like, oh, I guess this is like a real thing now. 'S less dense 's every format you could do the same thing in a 15 minute or 15 TikTok. 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